Welcome to Data Scoop!
This is the blog for the Data Scoop. Here at Data Scoop we are passionate about research, and the power of telling a good story with numbers. Data Scoop is the brain child of Heather Kember, who has a PhD in psychology and over 10 years experience working in research and analytics in research groups in Boston, Sydney, and Newcastle. Using this vast experience, the mission of Data Scoop is to make data analytics accessible to all. We want to help people unlock the hidden gems in their data to facilitate business growth, improve efficiency, and expand their customer base.
We will use this blog to demonstrate what we're capable of with numbers and data analytics as well as post other articles related to data analytics that we find interesting.